Oral hygiene and oral care is something that never gets the kind of attention it deserves and therefore we see many people having tooth and gum problems.

There are millions of people across the globe that think that they don’t have any oral problems and often neglect to visit their dentist regularly. However, this can become serious issue in the future as teeth problems are more common in the old age. Many people believe that brushing the teeth on time will certainly keep them away from such problems but that is not entirely true as patients who have oral problems also brush their teeth regularly.

Oral-B and Crest have now decided to take up the challenge and make people aware of their oral problems. Hence, they have decided to come up with a new 4X Cleaner Crusade which will go different states and major cities across the United States.

This cross country crusade is a kind of awareness campaign from Oral-B and Crest where people will be educate about their oral problems and how they can bring down their oral problems with the help of proper brushing practices and nutrition.

The 4X Cleaner Crusade will go to Philadelphia and St. Louis as both these cities have been voted as the worst-teeth cities in the United States as per the recent survey done by Men’s health magazine.

Regularly consuming the sugary beverages can put your teeth at great risk. Many of the popular soft drinks have almost 11 teaspoons of sugar in just one serving. Almost each of these soft drinks also contains phosphoric acid and citric acid in enhanced quantity and prolonged consumption of these soft drinks may cause erosion and the loss of hard tissue from the surface of teeth.

Excessive consumption of the sugary beverages is more likely to increase the risk of Alzheimer’s disease also. Study conducted by the American Society for Biochemistry and molecular biology established this fact recently.

Every Americans, on an average, consumed a little more than 53 gallons of soft drinks in the year 2000.This quantity was even more than the combined quantity of all other drinks including milk and even water. Studies indicate that presently, one out of the four beverages consumed in the United States is an obvious soft drink.